De-Mystifying Marketing Challenges for Staffing Firms

Marketing challenges at independent staffing firms are increasingly more complex with digital marketing, technology, email marketing, websites and managing people. We call it Smarketing – smart digital marketing sales tools such as websites, social media, LinkedIn, etc. That is why some of the most successful marketing principals attend the Marketing RoundTable so they can meet with their peers to collaborate, share, test and learn.

Agenda Topics Important To Marketers

Sales and Recruiting Enhancements

Website improvements and management

Establishing a marketing budget

Managing a marketing staff and vendors

Effective use of LinkedIn and other social media channels

Reducing Job Board expense

Programmatic tools and services

Database-specific marketing tools

Artificial intelligence (AI) and chatbots

Google analytics and reports


Improve performance, margins and profits

Build small interactive peer communities

Generate creative ideas for business

Establish on-going relationships

Communicate between scheduled RoundTables

Better manage businesses

What People Are Saying

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