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Staffing + SOW
How to Build Both Without Breaking Either

March 31, April 7, & April 14, 2026 | 12-1 PM CST

JOIN THE SESSION

3-part webinar series for staffing leaders who want to diversify into SOW while protecting and strengthening their core staffing engine.

Session 1: SOW 101

Opportunities + Challenges

Statement of Work can unlock new revenue, improve margins, and deepen client relationships. It can also introduce delivery risk, scoping pressure, and operational complexity if you launch it without the right foundation.

In this session, we use a case study approach to help you understand what it actually takes to expand into SOW while keeping your staffing business strong.

Session 2: Launching an SOW offering

From Strategy to Execution

This session moves from concept to execution, with a practical blueprint to stand up an SOW offering that sales can sell and delivery can deliver. If your team has ever said, “We want services revenue, but we are not sure how to make it real,” this is the session that gives you the structure.

Session 3: sow panel

Real Stories + Lessons Learned

This is the conversation most leaders wish they could sit in on. You will hear honest stories and practical lessons from leaders who have explored or embraced SOW models, whether they are just getting started or already scaling

This session is for:

Sales and delivery leaders who need clarity on what changes when you sell outcomes

Operations leaders looking to reduce risk before they start selling services

Staffing leaders who want to diversify but do not want to disrupt core revenue

If you are dealing with any of these, you should be in the room

  • Margins are tightening and you need another growth lever
  • Clients are asking for teams, deliverables, and accountability, not just individual resources
  • You are unsure if your organization is ready, or what needs to change first
  • You want to avoid learning SOW the hard way through missed scope and delivery surprises

Quick Takeaways

  • Where SOW fits on the staffing-to-solutions spectrum
  • What changes in sales, delivery, operations, and client expectations
  • How to spot the risks before they show up in margins or customer trust

What You Will Learn

  • The market forces pushing firms toward SOW, including margin pressure and the shift toward outcomes and teams
  • The real shift in selling, moving from speed and rate to expertise, trust, and defined outcomes
  • The most common pitfalls, including scoping gaps, investment needs, and delivery accountability
  • How to evaluate whether your organization is ready to add SOW now, or what needs to be true first

Facilitator

Anna Frazzetto

Founder & CEO of AFM Strategic Partners. Transforming sales teams, driving revenue growth, and advancing women in leadership across staffing and consulting industries.

Anna Frazzetto is the Founder and CEO of AFM Strategic Partners, where she helps organizations scale high-performing sales teams, diversify portfolios, and accelerate revenue growth. A recognized leader in staffing and consulting, she has led global sales and technology transformations, scaling solutions businesses from $3M to $100M. Anna is a seven-time Staffing Industry Analysts Global Power 150 Woman in Staffing, board member, and sought-after speaker on revenue growth and sales strategy.

Tom Kosnik

Tom Kosnik

Founder of Visus Group & Presidents RoundTable. 30+ years guiding staffing leaders on profitability, comp strategy, and organizational design.

Tom Kosnik, founder of Visus Group, is a leading advisor on staffing firm profitability and compensation strategy. With 30+ years of experience, he has guided hundreds of staffing firm executives in redesigning comp plans, aligning incentives with business goals, and using compensation as a lever for sustainable growth and enterprise value.

Registration Details

$ 299 / person
  • Includes: All 3 sessions + practical frameworks
  • Format: Zoom Webinar

Register now to pressure-test whether SOW fits your growth plan