In this special edition of The Staffing Show, we’re joined by five seasoned marketing executives—Tom Kosnik (President, Visus Group), Michelle Krier (Head of Marketing, Advanced RPO), Austin Fowler (Director of Marketing, The Ash Group), Kyle Coughlin (VP of Marketing, The Reserves Network), and Amy Giessinger (VP of Marketing, Doherty)—for a deep dive into the current state of marketing in the staffing industry.
From crafting compelling content and campaigns that capture attention to evaluating the cost-effectiveness of retaining top talent versus hiring new staff, our guests delve into the strategies driving success in today’s competitive landscape. They explore the power of account-based marketing, share creative tactics for attracting candidates, and assess the return on investment in marketing efforts.
The conversation also covers the importance of aligning sales, operations, and marketing teams, and offers a glimpse into the future trends shaping the industry. Whether you’re a marketing professional in the staffing sector or simply interested in the evolving dynamics of marketing strategies, this episode provides valuable insights and practical takeaways.