Let’s face it. Over the past few years, the Marketing function has become more critical to the success of a staffing company than sales. This
“You cannot motivate people! All you can do is create an environment that encourages performance”. How about that statement? It did not come from me.
It seems so simple. If we can just get our people to cross-sell between divisions, everyone wins!
The staffing industry is by nature a very reactionary business. When a client needs to fill a position, they typically need someone immediately.
In Part 2 of this series, I mention sales planning as the third key factor for business planning.